“You say, ‘I’m rich. I’m wealthy. I don’t need anything.’ Yet, you do not realize that you are miserable, pitiful, poor, blind, and naked” (Revelation 3:17 GW).
Jesus’ assessment of the Laodicean church differed greatly from that church’s view of itself. That prompted Him to offer the following directive to the Christian community in that area…
Given the highly descriptive nature of these recommendations, it’s likely that Jesus chose these examples for a reason. For instance, Laodicea was said to have held a prominent role as a financial center in the ancient world. It also produced a distinctive black wool that was sourced from a special breed of sheep that was selectively bred for this purpose. Finally, Laodicea also produced a medicinal ointment that was useful in treating certain eye conditions.
That background information offers some insight into these advisories from Revelation 3:18. In light of their financial expertise, the Laodiceans could readily grasp Jesus’ counsel to purchase refined gold from Him. That recommendation encouraged them to relinquish their faith in material wealth and focus on the eternal riches He could provide.
Instead of the black wool the Laodiceans produced, Jesus offered to provide them with white garments, a cross-cultural symbol of purity and honor. As an alternative to the short-term relief offered by a topical eye medication, Jesus wrote them a prescription that would remove their blindness and enable them to truly see.
That first piece of advice prompts us to recall the words of 1 Peter 1:7, a passage that speaks of our “…faith, being much more precious than gold that perishes, though it is tested by fire, may be found to praise, honor, and glory at the revelation of Jesus Christ.” The second offers a ready association with Jesus’ message to the church at Sardis from earlier in this chapter: “He who overcomes shall be clothed in white garments, and I will not blot out his name from the Book of Life; but I will confess his name before My Father and before His angels” (Revelation 3:5).
Jesus’ third recommendation directs our attention to His messianic commission, a charge that included “…recovery of sight to the blind” (Luke 4:18). The good news for us is that Jesus is still ready to “sell” these things to anyone who is willing to receive them today.